Bluesky Leans Into AI with Attie
Bluesky, the social media platform, is broadening its AI functionality with the launch of Attie to create custom content feeds. This is part of Bluesky’s undertaking to make social media experiences personal and user-controlled.
What is Attie?
Attie uses AI technology to help you build and customize your own feed based on your interests. Rather than being purely dependent on system-generated recommendations, you can adjust the recommendations to suit your interests. This makes it easier for you to discover content relevant to you.
User-Controlled Experiences
Unlike many of the social media platforms today, Bluesky is focused on decentralising and customising its user experience, with the aim of giving its users more control over their online time. As such, by giving users additional power to create and manage their own feeds, Bluesky is reducing the reliance on hidden algorithms and improving transparency in that area.
AI and Social Media
Bluesky is leveraging AI to simplify the filtering of noise and to surface interesting and valuable content. Additionally, the ability for you to experiment with varied feed constructs provides Bluesky with an avenue to offer an ever-evolving, adaptable, and dynamic product.
The Bigger Picture
The launch of Attie is a microcosm of the overall trend towards personalising social media. The platforms are moving away from uniform feeds and toward empowering users to determine their individualised experience.
Ultimately, tools such as Attie could redefine how individuals use social media platforms instead of being influenced by social media companies.
